O’Reilly joins two other automotive parts stores in St. Peter: NAPA Auto Parts on South Front Street and Carquest Auto Parts on St. Julien Street.
Started in 1982 by the Biwers, City Motor Parts opened Sept. 30 as an Arnold Motor Supply Automotive Parts Store. The current staff is being retained and the Biwers will stay on as well. Bill Biwer has is the store manager.
Conduct market research and create your market entry strategy. To aid your market research, check out Barnes Reports' "U.S. Automotive Parts and Stores Report" for the year. Identify your competition. As of 2011, the top auto parts retailers are U.S. Auto Parts Network, AutoZone, O'Reilly Automotive, Advance Auto Parts and Pep Boys. If your store is near any of these big-name retailers, you must create a market entry strategy that ensures the viability of your store. Study your competition's niche and marketing strategy and then create your own. For example, if you are near an O'Reilly Automotive store, which sells its own brand name and private label products, you should specialize in a label or a service that it does not offer.
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